CULTURE


The tradition in which chai tea has originally been associated, served on the streets in India by independent vendors full of personality and character has been lost in today's fast consuming society. The client wanted me to help design an identity for her new small business, a beverage truck, serving traditional chai teas to the people of London. The aim of the business would be not only to provide people high quality recipes and flavours, but to also provide a light and entertaining experience, taking the consumption of chai tea from generic to interesting and fun.



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