FEELING

If feeling is the precursor to action, then design is the precursor to feeling. The brief was to create a poster or series of posters for a charity, highlighting their cause in a simple and yet impactful way that would hopefully inspire people to action. I focused on the eerie effect of fading typography and the tension of juxtaposing an ordinarily warm and comforting palette with the discomforting and alarming main message. The intended result is for people to feel something, anything.